Blog

Welcome to the Saoró Blog! This is a space for you to drop in and share your thoughts on anything near and dear to your heart. We wish this online space to be a place where people can express themselves freely, write of their interesting and diverse journeys to a like-minded audience, and to connect with others.  If you’ve got something you’d love to share, we would love to read it. Send your writing to kate@saoro.org and we will feature it here!

The responsibility of bringing sacred plants into modern markets

As an Irish company supplying an indigenous plant medicine to Ireland, we feel it is our responsibility to comment on cultural appropriation and to discuss the responsibility that comes with bringing such plant medicines to modern markets.

For those of you that don't know our origin story, Saoró is rooted in Shamanism with the spirit of the brand being guided in this light, and a genuine desire to share cacao as a sacred medicine rather than a commodity. Our ethos is activist-led. Profits are reinvested into community. We prioritise meaningful support for both our Irish community and our Indigenous producer partners, while also placing great care on flavour and quality.

Where Saoro Experience started

How did The Saoró Experience begin?

How the brand originated and came about is quite unique and special. In 2014, our founder Vivienne had began her Shamanic journey to access deeper hidden parts of herself and has since been on a path of growth and expansion in a myriad of miraculous ways.